James shaped his perspective on user experience working with early-stage startups in London and Singapore before leading design at Spotify. His approach to experience design, which emphasizes cultural context alongside user needs, has influenced how Andersen approaches digital product development. He established the agency’s research lab, which studies emerging behaviors in digital spaces. A champion of inclusive design practices, James has helped restructure how the agency approaches accessibility, making it central to the design process rather than an afterthought.