With roots in Copenhagen’s design scene and a decade at Pentagram, Sofia founded Andersen in 2015 to bridge the gap between strategic thinking and creative execution. Her work with brands like Bang & Olufsen and Maersk demonstrated how thoughtful design could transform business outcomes. She’s known for challenging conventional agency models, advocating for longer-term client partnerships that enable deeper impact. A visiting professor at Central Saint Martins, Sofia frequently speaks on design’s role in shaping business culture. Her approach combines Scandinavian design principles with a sharp understanding of global markets, leading to Andersen’s reputation for work that’s both culturally relevant and commercially successful.