Hermosa
Evolving a heritage brand for the modern luxury consumer
Client
Hermosa
Industry
Fashion & Retail
Website
Hermosa's signature leather goods needed a narrative that could connect their artisanal heritage with contemporary luxury values. We developed a brand platform that elevates their craftsmanship story while speaking to a new generation of conscious consumers.
The Problem
Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage.
The Solution
Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations.
Feedback
“Most consultants talk about understanding luxury markets. Andersen actually demonstrated it. The platform they developed now serves as our global standard for digital retail.”
Philippe Laurent
Global Digital Head
