Invarion
Defining the future of mixed reality through intuitive interaction design
Client
Invarion
Industry
Technology
Website
For invarion's groundbreaking VR technology, we created an interface system that makes complex technology feel natural and intuitive. Our work spanned from core UX patterns to a comprehensive design language that scales across their expanding product ecosystem.
The Problem
Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage.
The Solution
Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations.
Feedback
“Most consultants talk about understanding luxury markets. Andersen actually demonstrated it. The platform they developed now serves as our global standard for digital retail.”
Philippe Laurent
Global Digital Head
